Aisera, a provider of generative AI, has partnered with Microsoft to deliver an AI "copilot" for enterprise service experiences. The company has already integrated the latest ChatGPT and generative AI … Read the whole story
The CEOs of Google, Microsoft, OpenAI, and Anthropic will meet Thursday with Vice President Kamala Harris and top officials to discuss issues around AI. Read the whole story
Instacart is building out its retail network initially by adding retailers to its delivery cycle and then supporting retailers with ecommerce through ad services. … Read the whole story
Roku also announced new ad opportunities tied to its home page and screensaver, and a prime-time reach guarantee. Read the whole story
Attention metrics help ensure that ads are in the top 10% to 15% of engagement and can be used for planning, optimization, and measurement, … Read the whole story
Disney has teamed with Innovid to enable actionable insights in digital and streamed inventory across its addressable footprint. Read the whole story
With the acquisition, The Variable said it will launch applied AI and emerging tech consulting offerings, with a key focus on helping prepare clients … Read the whole story
Taking in this week's newfronts a number of seemingly trivial observations occur to me, including that no matter what their age, male execs on-stage … Read the whole story
Passing the AMERICA Act would be a first step in "reining in the power and predation" of large tech companies, Sen. Mike Lee said … Read the whole story
Handing Amazon a victory, a judge on Tuesday threw out a lawsuit alleging it wrongly targets ads to consumers based on their interactions with … Read the whole story
As this cohort grows up, they will be looking to interact with companies with a strong sense of social responsibility. Read the whole story
CTV grew 22% in 2022 and is projected to grow 21% this year, according to an IAB report released during Wednesday's NewFronts. Read the whole story
Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they … Read the whole story