As the search and demand for mental health services continues to rise, Mozilla research reveals that mental health apps are failing to protect user privacy and security. Read the whole story
Bloomreach launched an algorithm for its Discovery product meant to increase search relevance for B2B companies. Read the whole story
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data … Read the whole story
Reddit's initiative to help minimize the impact of marketing giveaways and promotional waste will offer a donation to non-profits rather than a promotional gift, … Read the whole story
With new AR ad features for Instagram Reels and Facebook Stories and performance insights, Meta wanted advertisers to remember who's (still) boss in the … Read the whole story
YouTube wants your attention and advertising dollars this upfront period, telling its TV story. Read the whole story
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-tech and other executives who are in the trenches with marketers on a … Read the whole story
To help increase engagement and comprehension on What'sApp, Meta is adding new chat features to the messaging service, including single-vote polls and sharing options … Read the whole story
Nearly half of U.S. voters support a ban on TikTok. Yet it's doubtful advertisers would vote to cut a digital lifeline to consumers. Read the whole story
How can brands better serve a pissed-off public? For one, monitor social media carefully. Read the whole story
But firms should train their AI tools on their proprietary content, the study says. Read the whole story
Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media … Read the whole story
AI "can already do a vastly better job of crafting a seemingly authentic message than your average con artist," although it "may not be … Read the whole story