Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google's I/O developer conference Wednesday is expected to reveal many announcements related to artificial intelligence (AI), including Magi, a search-chat integration. Read the whole story
by Laurie Sullivan
Microsoft has designed a way to give publishers, apps, and online services the ability to customize ad experience and increase revenue through investments in … Read the whole story
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by Laurie Sullivan
The study by Extreme Reach leveraged AI and machine-learning models to analyze how gender and age are represented in publicly available video creative. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells … Read the whole story
by Ray Schultz
The change, while it might be a test, is not sitting well with some consumers. Read the whole story
by Wendy Davis
Google is urging a federal appellate court to reject Android users' attempt to revive a lawsuit claiming the company misappropriated bandwidth by collecting app-related … Read the whole story
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by Karlene Lukovitz
PubMatic's new Activate, like Magnite's recently launched ClearLine solution, aims to help streamline and reduce the costs of programmatic buys. Read the whole story
by Joe Mandese
New nightmares include budget cuts, and managing consumer loyalty, attention and expectations. Read the whole story
by Joe Mandese
As the ad industry debates the merits of certifying new audience "currencies," MRI-Simmons has been granted continuing accreditation and a new accreditation for its … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
How can brands better serve a pissed-off public? For one, monitor social media carefully. Read the whole story