Performance Marketing Insider
The Google Fold announcement with video spots is the next chapter in Pixel's NBA campaign, showing how a Pixel turns a get-together into a watch party. Read the whole story
Marketers working with Quantcast now have access to premium programmatic video supply across all personal screens and devices, including OTT and CTV, as part … Read the whole story
The collaboration provides new ways to use IBM data from The Weather Company through Audigent's curation platform. Read the whole story
To promote its ad-free Premium subscription option, YouTube is running an experiment that blocks users from watching in-app content while ad-blocking apps are active … Read the whole story
Interactive CTV ads generated a more than 600% lift in engagement compared to standard pre-roll video. Read the whole story
The folder will be similar to the Gmail spam folder, Google says. Read the whole story
COMMENTARYWell, they weren't exactly ADUs, but due to a glitch, recordings of their newfront presentations kicked off the IAB's podcast upfront. Read the whole story
COMMENTARYThe Interactive Advertising Bureau report projects spending will expand to nearly $4 billion by 2025, despite the fact that growth began decelerating in the … Read the whole story
Following years of conditioning national advertisers to do business via "alternative currencies," NBCU said it's ready to do the same with local advertisers. Read the whole story
