Sixty-three percent of U.S. consumers surveyed said they are more concerned about fake reviews now than five years ago. Read the whole story

People First created a campaign with help from contractors and installers after research shows the real decision maker is often not the homeowner, but … Read the whole story

New generative AI tools in Meta's Advantage ad platform let advertisers create alternative copies, background generation through text prompts and image cropping for ads … Read the whole story

Nissan increased its investment in NBA games by 65% year-over-year, while decreasing its men's college basketball outlay by 26%. Read the whole story

The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used … Read the whole story

Netflix has the widest reach in the United States with CTV app usage among 53% of households. Read the whole story

Scary, but irresistible to brand marketers: That's a reference to both social media and artificial intelligence. Read the whole story

Since the era of fruit carts selling oranges on Main Street, marketers have known that beauty, freshness, uniformity, delectability are what sell the goods. … Read the whole story

Marketing execs weigh in on the benefits and challenges. Read the whole story