Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yelp on Monday announced a series of integrations and features for Yelp Guest Manager to give restaurants access to the largest diner network and give front staff more control to … Read the whole story
by Laurie Sullivan
The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the … Read the whole story
by Laurie Sullivan
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, that prioritizes humans, but she says the company recently adopted OpenAI's GPT-4 for … Read the whole story
by Laurie Sullivan
Google faces an antitrust compliance review in India following a Match Group complaint related to third-party apps. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Billions of lines of purchase data processed annually support the growth of the performance network for programs such as Dollar General, scheduled to roll … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysis, advertisers can optimize their targeting and creative elements to create more personalized … Read the whole story
by Wendy Davis
Google has been hit with a class-action privacy complaint for allegedly collecting patients' sensitive health data from Planned Parenthood's website. Read the whole story
by Karlene Lukovitz
The FTC and six other states also settled separately with Google over Pixel 4 ads, to tune of $9 million. Read the whole story
by Todd Wasserman
Companies that invest in AI are seeing a revenue uplift of 3% to 15%, and a sales ROI uplift of 10% to 20%. Read the whole story
by Wayne Friedman
Total advertising for live, linear TV is forecast to drop 8% to $61.31 billion this year, while total CTV will rise 21% to $25.09 … Read the whole story