Verity's parent company GumGum on Tuesday will announce the integration of the platform into MediaMath's demand-side platform, becoming the first MRC content-level accredited partner. Read the whole story

Apple through its App Store stopped more than $2 billion in unauthorized transactions in 2022 and rejected nearly 1.7 million app submissions for failing … Read the whole story

Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald's that allows consumers to order products seen in films or … Read the whole story

Consumers will search for deals during Memorial Day weekend much as they have in the past despite higher prices and a faltering economy. Shoppers … Read the whole story

With a low baseline to work from, any progress Yaccarino makes in building up Twitter's client base will seem like a victory. But she … Read the whole story

Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections. Read the whole story

The generative AI tool from Persado dynamically provides words and phrases, the company says, combining a brand's anonymized first-party web-session data with Persado's enterprise-marketing … Read the whole story

But streaming still retained the largest share in April, at 34%. Read the whole story

The end game is for programmers to manage content strategies more efficiently by steadily monitoring audiences via affinity analytics and translating the insights to … Read the whole story