Performance Marketing Insider
Being more intimate with the numbers helps marketers question why something works or does not, says Ally Financial paid search lead Nina Hassing. "Just because the numbers do something, it's … Read the whole story
Sebastien Bubeck, lead author on the paper about artificial general intelligence, has documented complex behaviors exhibited by the system during the past several months. Read the whole story
MediaWallah, a woman-founded identity by design provider, plans to announce the launch of the Architecture Identity Suite, a new kind of identity portfolio that … Read the whole story
Google has defeated a privacy lawsuit brought by Chrome users who alleged the company wrongly harvested a trove of data about them -- including … Read the whole story
Enabling measurement of incremental reach should help the Google platforms better compete for advertising with CTV, linear. Read the whole story
Real-time impact and incrementality metrics across CTV and linear are now officially available through partnership with Innovid. NBCU also using Comscore's local currency. Read the whole story
COMMENTARY"Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning," Disney ad chief … Read the whole story
YouTube TV is now the fifth-largest pay-TV operator. Overall, the pay-TV sector bled 2.2 million subs in the period. Read the whole story
Options include surprise message reveals and extendable format that takes users to a hub for deeper interaction. Read the whole story
WBD is starting up an in-house, programmatic and direct deal-making platform called WBD Stream that will allow marketers to access digital video inventory from … Read the whole story
- COMMENTARY
AI-generated content has the potential to reproduce or amplify biased, misleading, or inaccurate information. The search industry must develop new strategies and standards for … Read the whole story
COMMENTARYThe short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I … Read the whole story
- COMMENTARY
AI will reshape the way we interact with the web, decreasing our reliance on traditional models of search. Read the whole story
The intent-based product reaches consumers in key moments of intent across all the company's brands, it says. Read the whole story
Norman de Greve says the retailer's AI-generated marketing writing is already better than some by its humans. Read the whole story
