Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Bing now supports "search grounding" and has become the default search engine for the OpenAI chatbot. ChatGPT Plus users will start to see citations surfaced by Bing attached to the … Read the whole story
by Laurie Sullivan
Automatically generated custom ads being tested in Search and Shopping will roll out in the coming months. The feature will integrate directly into the … Read the whole story
by Laurie Sullivan
Shutterstock on Tuesday announced the acquisition of GIF library and image search engine Giphy. Read the whole story
by Laurie Sullivan
Generative AI will become one of the most important features for creative designers and marketers. Adobe on Tuesday unveiled a Generative Fill feature in … Read the whole story
by Laurie Sullivan
Apple will continue to feed the U.S. economy with a $430 billion deal with Broadcom to purchase U.S.-made semiconductors. Read the whole story
by Fern Siegel
With the new tool, shoppers can describe what they're looking for with images rather than keywords. Read the whole story
by Karlene Lukovitz
Spotify podcast host Bill Simmons noted that AI could be used to create custom local versions of ads with hosts' voices, minus hosts' time. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Slightly more than half of all marketers are confident in their measurement abilities, Nielsen reports. Read the whole story
by Robert Williams
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Perhaps one of the winners in the fraudulent ecosystem that spawned predatory in-game ads -- the SSPs -- should consider cracking down on practitioners. Read the whole story