Performance Marketing Insider
Generative AI (GAI) for images, videos and other content could become the biggest challenge in protecting intellectual property and copyright. It's difficult to distinguish GAI images from the real thing. Read the whole story
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, … Read the whole story
Alphabet CEO Sundar Pichai committed to an "AI Pact" in a meeting with Thierry Breton, the European Commissioner for Internal Market. Read the whole story
With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever. Read the whole story
Conversions fell early in the first quarter, but are now trending upward, AdRoll reports. Read the whole story
NBCU is one of 52 companies that have gotten the seal globally by going through an extensive independent audit of their digital advertising policies … Read the whole story
Brands can streamline marketing across channels using its new marketing platform, B2C customer engagement firm Acoustic says. Read the whole story
- COMMENTARY
Will it be a full-service, single-source agency, or an integrated agency team of assembled specialist agencies? Here are some tips on how to decide. Read the whole story
Etsy ads showcase the thrill of its new Search by Image feature, enabling people to discover their heart's desire with a single snapshot. Read the whole story
