Performance Marketing Insider
by Laurie Sullivan, Staff Writer
TikTok is now testing the Tako chatbot, designed to help make it easier to discover entertaining and inspiring content on TikTok. Read the whole story
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by Laurie Sullivan
LoopMe has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers and maintains high-bid matches for demand. Read the whole story
by Wendy Davis
A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information … Read the whole story
by Wendy Davis
Google is causing "irreparable harm" to people who visit healthcare sites by collecting analytics data, a Planned Parenthood patient alleges in a request for … Read the whole story
by Colin Kirkland
Twitter has announced a new API tier called Twitter API Pro that grants startups monthly access to one million retrieved tweets, 300,000 posted tweets … Read the whole story
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by Ray Schultz
"There is going to be a way to use my voice for the ads," said Bill Simmons, founder of The Ringer. "You have to … Read the whole story
COMMENTARY
by Michael Farmer, Op-Ed Contributor
If the holding company model is predicated on selling the time of agency people to clients, and AI threatens to replace them with software … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
IF HALO does what it says it can, it should drive out some of the excesses, and should do so regardless of the platforms … Read the whole story
by Todd Wasserman
After a short introduction period, 73% of marketers are now using AI tools, while 31% expect to use it within a year. Read the whole story
by Robert Williams
Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77. Read the whole story