Performance Marketing Insider
TikTok is now testing the Tako chatbot, designed to help make it easier to discover entertaining and inspiring content on TikTok. Read the whole story
LoopMe has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers and maintains high-bid matches for demand. Read the whole story
A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information … Read the whole story
Google is causing "irreparable harm" to people who visit healthcare sites by collecting analytics data, a Planned Parenthood patient alleges in a request for … Read the whole story
Twitter has announced a new API tier called Twitter API Pro that grants startups monthly access to one million retrieved tweets, 300,000 posted tweets … Read the whole story
"There is going to be a way to use my voice for the ads," said Bill Simmons, founder of The Ringer. "You have to … Read the whole story
COMMENTARYIf the holding company model is predicated on selling the time of agency people to clients, and AI threatens to replace them with software … Read the whole story
- COMMENTARY
IF HALO does what it says it can, it should drive out some of the excesses, and should do so regardless of the platforms … Read the whole story
After a short introduction period, 73% of marketers are now using AI tools, while 31% expect to use it within a year. Read the whole story
Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77. Read the whole story
