Performance Marketing Insider
Nvidia and WPP are partnering to develop a content engine for assets built on generative AI. The engine will support Nvidia's 3D content development platform Omniverse. Read the whole story
A statement signed by business leaders, policymakers, researchers and experts working with AI issues a warning about the existential threat they believe AI poses … Read the whole story
Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from UET. The dashboard for advertisers … Read the whole story
COMMENTARYKraft Heinz has a new approach to creating and measuring creative. Content required for campaigns continues to grow as the company begins to segment … Read the whole story
Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using … Read the whole story
COMMENTARYThat's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8%, as advertisers shifted spend to other platforms. Read the whole story
"Apple won't have the market to itself. Meta Platforms Inc. is the current leader in XR, which blends augmented and virtual reality, and it … Read the whole story
"In full disclosure, Amazon ranks poorly in our evaluation of media opportunities," the report card's author, The Mars Agency, noted however. Only Walgreens and … Read the whole story
- COMMENTARY
Email is also seeing strong growth and is rated an effective channel, Wpromote and Ascend2 report. Read the whole story
Marketers say they are investing in technologies to speed up and customize interactions with customers. Read the whole story
- COMMENTARY
Some agencies don't measure any metrics at all. They're just flying by the seat of their pants. How can you possibly know what is … Read the whole story
- COMMENTARY
It's time to reconsider going upstream, where the waters are clearer, engagements are cheaper, and new channels and technologies are proving viable. Read the whole story
