Performance Marketing Insider
User-generated social mapping platform Atly offers location-based content where users can create community-based maps generated organically each month to find restaurants, travel destinations, parenting help, and more. Read the whole story
Instacart has begun to roll out Ask Instacart, a search tool in its app supported by AI. The tool, mentioned as part of OpenAI's … Read the whole story
In a race to dominate the AI space, Baidu on Wednesday said it will create a venture capital fund of $145 million to back … Read the whole story
Following key creative strategies can drive higher performance for luxury brand campaigns on LinkedIn, with elements in creative design such as product placement, color … Read the whole story
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp's real-time media planning optimizations. Read the whole story
Real-time ads can be delivered simultaneously to Dish set-top-boxes and Sling viewers. Read the whole story
With sales up 9%, the beauty retailer also says its UB Media network is growing fast and will soon add "meaningful value." Read the whole story
The explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, has marketers thinking about the technology's possible effects on consumer behavior. Read the whole story
Bombora's new platform determines topics of interest by device Read the whole story
"Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad … Read the whole story
- COMMENTARY
For one: Create straightforward content, and use headings, short paragraphs and content overviews to ensure it's accessible. Read the whole story
