Performance Marketing Insider
by Laurie Sullivan, Staff Writer
One of the key benefits to Tappa's custom productivity mobile app is an on-keyboard search function that marketers can monetize through the dedicated keyboard. Read the whole story
by Laurie Sullivan
Apple on Monday is introducing updates including its Vision Pro mixed-reality headset, which introduces the world to spatial computing. "Just as the Mac introduced … Read the whole story
by Laurie Sullivan
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative … Read the whole story
by Laurie Sullivan
Ben & Jerry's says it is troubled by hate speech -- and the speech of Elon Musk. In a post, the company called Twitter … Read the whole story
by Laurie Sullivan
Advertisers may wonder how YouTube's reversal of its decision to take down content claiming fraud, errors or glitches occurred during elections will impact decisions … Read the whole story
by Laurie Sullivan
Microsoft's announcement of the end of support for Cortana in Windows 10 and 11 has pushed users toward the new AI-powered Bing, Microsoft 365 … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board at MiQ, a global programmatic media partner, as the company continues to demonstrate … Read the whole story

COMMENTARY
by Joe Mandese
While economics and market fragmentation are big factors, it also has a lot to do with the KPIs marketers use to benchmark business outcomes. Read the whole story
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by Wendy Davis
Alexa users want a federal appellate court to reinstate a privacy lawsuit alleging that Amazon targets ads to people based on their interactions with … Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
This year, shoppers are increasingly impressed by newer brands, especially in the D2C category. Read the whole story
by Ray Schultz
The new platform enhances ABM capabilities by generating committee-level purchasing groups. Read the whole story
by Steve McClellan
Publicis said the transaction would bolster Publicis Sapient's existing expertise in commerce solutions and bring added resources to the operation's capabilities in strategy, product, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is widely used in the U.S., and even more so in Europe, Winterberry Group reports. Read the whole story
COMMENTARY
by Sonja Evans
What's the one thing you need consumers to remember after life has hit them with thousands of communications? Single-minded takeaways combat data overload, so … Read the whole story