Coveo Solutions, which supports the application of AI for enterprises and intelligent search recommendations, released its 2023 Customer Service Relevance Report. The findings reveal some bad news for retailers. Read the whole story
Execs at a press briefing held earlier this week declared Salesforce an AI company. "In fact, we're using the new term -- generation AI," … Read the whole story
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats aim to help brands start a conversation and communicate directly with members. Read the whole story
The expanded partnership enables advertisers to purchase all forms of audio ads programmatically. Read the whole story
Other automakers with Google built in include Polestar, Volvo and General Motors as well as Honda, Acura's sibling at American Honda. Read the whole story
The quarterly report is first to offer local-market metrics on TV app usage and streaming to-the-glass, the company says. Read the whole story
Broadcasters in the top local TV markets delivered as many as 12 times the ad impressions as streaming platforms did, the TVB said. Read the whole story
There is much for marketers to learn from Tina Turner as a communicator. As a disrupter, she fearlessly pushed the boundaries of performance, defying … Read the whole story
A MediaRadar analysis quantifies the strike's potential impact on advertising in streaming and other vulnerable media categories. Read the whole story
For one, Generative AI can be used for copywriting, but don't use it as a stand-alone. It should be used as a writing partner … Read the whole story