Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- to its Agency Development Program. Read the whole story
by Laurie Sullivan
The initiative is intended to put pressure on high-carbon sites, provide a cleaner, safer and better-performing ad ecosystem for advertisers. Low-Emission PMPs automatically curate … Read the whole story
by Laurie Sullivan
TikTok is testing a visual search tool in its Shop tab that allows users to take a photo or upload an image to find … Read the whole story
by Laurie Sullivan
Demand Gen and Video View will be powered by AI and will deploy dynamic creative features, allowing advertisers to make it easier to drive … Read the whole story
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by Laurie Sullivan
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech business, charging the company with abusing its dominance in online ad technology. Read the whole story
by Laurie Sullivan
Detailed queries about a location retrieves a snapshot of information from across the web, reviews, business profiles and photos through Google's search generative experiment. … Read the whole story
by Ray Schultz
A whopping 93% of online consumers engage in ecommerce in a typical month, Adtaxi reports. Read the whole story
COMMENTARY
by Ray Sheehan
For one: Offer a branded takeaway that coordinates with your Father's Day theme. Read the whole story
by Colin Kirkland
YouTube is further expanding creator access by lowering its eligibility criteria and allowing creators to join its Shopping affiliate program. "Starting today, eligible creators … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
A new report from Coresight Research estimates advertising in retail media networks will hit $51.9 billion this year, a gain of 19.8%. That doesn't … Read the whole story