Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect's Demand-Side Platform to create an offering in partnership with The Trade Desk. Read the whole story
by Laurie Sullivan
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnerships built based on Walmart's partner program. NBCU's live sports streaming inventory will … Read the whole story
by Laurie Sullivan
The Brandtech Group has acquired Pencil, a generative GAI creative and distribution SAAS platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, … Read the whole story
by Laurie Sullivan
AdSense now integrates directly with Google Analytics 4 (GA4), but Google also made other important updates for advertisers. Read the whole story
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by Laurie Sullivan
Microsoft partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3's mission is to decarbonize … Read the whole story
by Joe Mandese
The platform "marks a significant step forward for the industry by enabling both flexibility and performance," says OMG Chief Activation Officer Megan Pagliuca. Read the whole story
by Joe Mandese
The "CSA: brand is derived from a 40-year-old French research practice owned by Havas, and will be headed by George Papandreopoulos. Read the whole story
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by Karlene Lukovitz
Products are designed to help display, online video and streaming media owners and their advertisers use their data to best advantage. Read the whole story
by Todd Wasserman
For example, Adobe's "Generative Fill" lets users zoom out from an image and have generative AI fill in the rest. Read the whole story
by Robert Williams
Beverage brands such as Pepsi and Sprite showed the greatest resilience with rising values. Read the whole story
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by Karlene Lukovitz
Offering includes access to Clinch's omnichannel campaign activation platform. Read the whole story