The deal with Adelaide will bring attention transaction metrics to the cinema ad industry. Cinema has historically been impression-based, and advertisers had no way … Read the whole story

Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according … Read the whole story

The strategy, built on the partnership, is now available to a select number of customers in a pilot program, of which about 60% are … Read the whole story

Google searches around an alternative to Reddit have risen by 127% since the platform blackout started, data released Tuesday reveals. Some states are more … Read the whole story

The deal gives Omnicom access to Google's Imagen, an AI-based model that can create highly realistic looking images via text commands. Google unveiled the … Read the whole story

Spark Foundry was second-ranked followed by independent agency Horizon Media. Read the whole story

The antitrust suit alleges that Google forces publishers to sell growing shares of ad space to Google at depressed prices. Read the whole story

Nielsen has struck a deal with EDO, where its data will be included in Nielsen One Ads. Nielsen's measurement data will be included in … Read the whole story

The expansion, launching in October, will add millions more consumers to the platform's existing 1 billion+ reach for ad buys across linear TV, CTV … Read the whole story

Integral Ad Science is rolling out new ad-measurement tools for Reels on Facebook and Instagram, expanding a partnership that began in 2016. Read the whole story