Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the … Read the whole story
by Laurie Sullivan
Channel will operate in the Korean language and begin as a 90-day project. Read the whole story
by Laurie Sullivan
Contextual is "slightly misunderstood," according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
AI poses a far more existential threat to Google's ad business, because all the money that goes to search advertising is destined to dwindle … Read the whole story
by Todd Wasserman
Avi Goldfarb, a professor of artificial intelligence and marketing at the University of Toronto, discusses what AI means for marketers. Read the whole story
by Ray Schultz
The arrangement combines Adobe's AI-accelerated Content Supply Chain solution and IBM Consulting services. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Yahoo has launched AI in Yahoo Mail in beta. But veteran Jim Lanzone warns that the fanfare reminds him of the web 2.0 boom. Read the whole story
by Les Luchter
Whoop is part of a $90.73 billion global business in wearable sports devices, and the category is forecast to grow 13.5% annually, to $249.88 … Read the whole story