Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The best word count needed to succeed in Google Search "doesn't exist," wrote Google Search Liaison Danny Sullivan. "Write as long or short as needed for people who read your … Read the whole story
by Laurie Sullivan
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the … Read the whole story
by Laurie Sullivan
RBC Capital Markets raised estimates on Pinterest based on the firm's analysis of ad-load rates today vs. April 2023. Based on analysis, the investment … Read the whole story
by Laurie Sullivan
Semiconductors have been an afterthought in the advertising industry. Now companies are paying more attention. Read the whole story
by Todd Wasserman
The older phone confesses it's jealous of the newer one's AI. Read the whole story
COMMENTARY
by Bryan Karas
While layoffs at major marketing platforms have hit advertising support layers particularly hard, the platforms could be planning on leveraging AI and chatbot support … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Complaints about warm beer led Miller Lite to create trays "designed specifically to freeze ice cubes made of the finest pilsner." Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Iconic" is among the most overused words in the English language right now. But in the case of childhood mainstays like the Hula Hoop, … Read the whole story
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by Ray Schultz
But more list cloud computing as a critical tech area over the next 12 months, CNBC reports. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
"Human predictors in 2023 placed the decimal point wrong: It was not 7.5%, but 75% of the workforce who would be replaced by AI." Read the whole story
by Wayne Friedman
A slowdown in streaming platform advertising has amounted to a 20% drop in national TV ad spend/on-air promotion, according to estimates from EDO Ad … Read the whole story
by Karlene Lukovitz
Meta notified users that Facebook and Instagram will block news in Canada when the law is implemented. Google did not issue such a statement, … Read the whole story