David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainties seen repeatedly that marketers can just about bet on. Read the whole story
Users of Google's search engine reportedly have grown frustrated with query results, suggesting they have become less relevant and incomplete. Read the whole story
Emodo has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. Read the whole story
Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, … Read the whole story
Google says the research is inaccurate. The report says some advertisers have asked for refunds. Read the whole story
The old model of search is fragmenting and evolving. What does this mean for today's marketer? Read the whole story
About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to. Read the whole story
The total revenue projection has been decreased 2.4%, based entirely on somewhat weaker trends for digital advertising outside of CTV. Read the whole story
The company said the platform is designed to make it easier for advertisers to activate, measure, and optimize campaigns and access data rapidly to … Read the whole story