Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kristen Scott, Whereoware senior director of analytics, believes basic sites can get away with Google's automated migration to Google Analytics 4 being time-consuming and costly, but publishers
should be wary. Read the whole story
by Laurie Sullivan
Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years … Read the whole story
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by Laurie Sullivan
On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations … Read the whole story
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by Laurie Sullivan
Arizona is running out of water, and tech companies like Google, Facebook, and Microsoft are partially to blame. Water is used to cool servers … Read the whole story
by Karlene Lukovitz
YouTube hopes to drive paid Premium sub signups by pulling the plug on free viewers using ad blockers. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Many folks are making so much money taking cuts as the money passes them, the last thing they want to know is where the … Read the whole story
COMMENTARY
by Elise Stieferman
Here's how to combat barriers between media and creative teams, between media performance and business results, and between brand and consumers. Read the whole story
by Robert Williams
Many consumers in the U.S. and Canada want easily accessible information about environmental sustainability from brands. Read the whole story
COMMENTARY
by Devin O'Loughlin
One consideration: Context and culture are critical. While inequalities exist everywhere, their expression is contextual and often linked to culture. Read the whole story
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by Richard Whitman, Columnist
The executives, Hugh Boyle and Bob Wagner, have also launched what they say is the first NA panel-based research firm focused on disabled consumers. Read the whole story
by Wendy Davis
For the first time since 2009, the FTC has updated its endorsement guides, which set out recommendations for influencer marketing and the commercial use … Read the whole story
COMMENTARY
by Joe Mandese
The good news is it's Friday and this is the last edition of "TV Watch" authored by me. The bad news is I'm going … Read the whole story
by Ray Schultz
The new solution applies generative AI to email and call summaries. Read the whole story