Performance Marketing Insider
by Laurie Sullivan, Staff Writer
An audit suggests the Google tool breached the privacy rules and risks posed by U.S. government surveillance. It has also warned other companies against the use of Google Analytics, suggesting … Read the whole story
by Laurie Sullivan
MediaMath filed for bankruptcy protection on Friday. The bankruptcy will have a sweeping influence on the ad industry. The company owes between $100 million … Read the whole story
by Laurie Sullivan
Elon Musk has placed limits on the number of posts users could read in a temporary move that targets "extreme levels of data scraping … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Glystn allows content creators to engage with followers, gather insights and read and answer comments from social-media platforms from one place, and aggregates the … Read the whole story
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by Richard Whitman, Columnist
The "Meaningful Ad Unit" will be utilized by Havas Media for U.S. clients. Its programmatic trading desk will leverage the MAU within custom algorithms, … Read the whole story
by Karlene Lukovitz
Amazon FAST Freevee will offer users 40 hours per day of live vcommerce programming across the two channels. Read the whole story
COMMENTARY
by John Trahar, Op-Ed Contributor
Is it time to move from measuring lifetime customer value to measuring lifetime brand value? What cements a brand's relationship with people is what … Read the whole story
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by Colin Kirkland
AI-powered payments platform Klarna and retail experience agency Stellar Global will develop and launch a virtual shopping tool to help brands increase ecommerce conversions … Read the whole story
by Robert Williams
Consumers also will shop around to make sure they're getting the best deal, with 50% saying they'll visit Walmart online or in-store. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
One thing is clear: AI is just as capable of writing wordy, unfocused taglines as live writers. Read the whole story
COMMENTARY
by Mara Greenwald
For one, Buy Now, Pay Later is growing in the grocery arena. Read the whole story
COMMENTARY
by Karlene Lukovitz
Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challenge. Read the whole story