Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers are tasked with staying on top of a growing number of traffic-driving channels, but organic search remains the most cost-effective and impactful channel in the long term, according to … Read the whole story
by Laurie Sullivan
Tweets began returning to Google Search results just before Meta released its rival Threads on Wednesday. Threads is a stand-alone blogging app that uses … Read the whole story
by Laurie Sullivan
Threads opened its doors with a ready-made user base after deciding to migrate people to Threads from Instagram. Read the whole story
by Laurie Sullivan
Worldwide traffic dropped 9.7% and unique visitors fell 5.7% in June, according to preliminary Similarweb data estimates. Read the whole story
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by Laurie Sullivan
On Thursday, Basis announced the launch of a curated marketplace with Audigent, a data and identity platform looking for an alternative to its partnership … Read the whole story
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by Ray Schultz
The Online News Act is new, but Google and Meta's tactics are old," the organizations state. Read the whole story
by Todd Wasserman
AI has come to the ad industry, with the potential to transform advertising as a tool to create concepts and visual effects in ads. … Read the whole story
by Joe Mandese
The new British ethics program ironically was announced by the U.S. IAE on July 4th. Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV interactive formats, in particular, outperformed other video formats on engagement and completion rates. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Yes. I am going to hammer away at the CTV ad transparency issue again this week, because its time we stopped doing business that … Read the whole story
by Wayne Friedman
Over 80% of consumers want more video from brands in their messaging but 70% rarely or never get it, according to a U.S./U.K. survey … Read the whole story
COMMENTARY
by Danielle Wiley
Now is the time for an industry-wide shift to establishing long-term, retainer-based pricing that matches the bespoke brand planning, agency-minded partnerships that have now … Read the whole story