Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers are splurging on some items, but not all. Knowing who's spending and what they are buying can help search marketers target ads and messages to the correct consumers. Read the whole story
by Laurie Sullivan
YouTube plans to test a feature, hyperlinked keywords, for comments on the platform. Read the whole story
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by Laurie Sullivan
After a long, drawn-out process and multiple roadblocks, Microsoft finally secured the approval of the U.S. court to acquire video game-maker Activision Blizzard for … Read the whole story
by Laurie Sullivan
Nearly half of marketers participating in study conducted by Forrester Consulting do not trust the reliability of their company's data due to fragmented tools … Read the whole story
by Laurie Sullivan
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, and rap artists Busta Rhymes and Lil Yachty. Read the whole story
by Laurie Sullivan
Some 61% of Canadians say Big Tech should compensate publishers when content is shared, given that those platforms benefit from advertising dollars that may … Read the whole story
by Wendy Davis
GoodRx argues in papers filed Friday that it informed consumers about data sharing, and that people consented to share their information in exchange for … Read the whole story
by Wendy Davis
"Personal data can now flow freely and safely from the European Economic Area to the United States without any further conditions," EU official Didier … Read the whole story
by Steve McClellan
Founded in the UK in 1993, Ptarmigan Media's offering includes media planning and buying, market research, search and social, as well as content and … Read the whole story
by Richard Whitman, Columnist
The company previously worked with Party Land, an ad agency with offices in Los Angeles and Colorado. Search consultant Select Resources International is assisting … Read the whole story