Performance Marketing Insider
by Laurie Sullivan, Staff Writer
What happened to ad frequency caps? Some 87% of participants to a recent study fielded by Magna and Nexxen said they see too many of the same ads on streaming … Read the whole story
by Laurie Sullivan
How people craft prompts to get more information from ChatGPT ranges from simple messages to long and elaborate descriptions using action words and nouns. Read the whole story
by Laurie Sullivan
Former Fox News host Tucker Carlson and former White House adviser Neil Patel are working to raise "hundreds of millions of dollars" to create … Read the whole story
by Laurie Sullivan
Near Media now has six months of traffic data assessing how Apple Maps compares as a marketing tool to Google Business Profile. It analyzes … Read the whole story
by Fern Siegel
Amazon Ads offers alternative premium media placements across integrated platforms. It doesn't let unforeseen circumstances destroy advertising. Read the whole story
by Wendy Davis
Google must face claims it violated children's privacy by tracking them for ad purposes, the 9th Circuit Court of Appeals confirmed Thursday. Read the whole story
by Robert Williams
There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
ChatGPT doesn't have to replace writing -- something you can screen for -- to be used in assignments. It can replace THINKING. Read the whole story
COMMENTARY
by Jourdan Gariepy
What practical steps can marketers take in light of the ANA report on billions of dollars wasted on ad fraud? For one, enable an … Read the whole story
COMMENTARY
by Joe Mandese
It stands for AI-generated democracy and it's what happens when machine synthesized information and content moves faster than people can think, feel and vote. … Read the whole story