Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Park, known for his role in "Fresh Off the Boat." Read the whole story
by Laurie Sullivan
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy or creative optimization, and Google optimized targeting or audience expansion were rated the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Engagement volume continues to surge online in the travel industry. Overall EVs rose 47% in the past year, driven by increased investment from Hotels … Read the whole story
by Colin Kirkland
The new feed is TikTok's latest attempt to become a go-to shopping platform for Western consumers. Read the whole story
by Joe Mandese
Twitter, which derived about 90% of its revenue from advertising before Elon Musk took it private late last year, has lost half of it, … Read the whole story
by Wayne Friedman
For "first-airings" on linear TV, excluding regional sports networks, CBS took the highest share of voice, followed by ABC, NBC, Fox News Channel, ESPN, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As many digital native brands enjoy growth, they often lose some of that founder-story vibe that originally helped them break through the mass market … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations and expands its business model, including contact lenses and B2B moves. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
A new challenger from China named Shein (pronounced SHE-in) threatens to upend retail by harnessing the power of social media to sell fast fashion … Read the whole story
COMMENTARY
by Jeremy Agers, Op-Ed Contributor
For one thing, act quickly to secure your account, even if the intent is to park them until the dust settles. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
For Ricky Lax, what began as a way to reach audiences evolved into an extraordinary expertise on how audiences are attracted and retained on … Read the whole story
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by Richard Whitman, Columnist
The additions follow several new assignments from marketers. Last month, Brand USA gave its global media agency of record account to Worldwide Partners agencies … Read the whole story