Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Wall Street may need to re-evaluate the impact the Barbie movie will have on Mattel stock. The movie isn't set to hit theaters until Friday, but some estimate it could … Read the whole story
by Laurie Sullivan
The writing and recommendation engines are the first tools in the suite that will launch in the coming months. Almee, an AI writing assistant/recommendation … Read the whole story
by Laurie Sullivan
Apple and Amazon were fined for restricting competition based on reselling and marketing of Apple products on Amazon's local ecommerce marketplace. The deal, forged … Read the whole story
by Laurie Sullivan
SKUx, a payments and consumer engagement platform, plans to announce a partnership with Emplifi that will make it easy to send and receive instantaneous … Read the whole story
by Joe Mandese
Some -- including Meta, Progressive and Pernod-Ricard -- have cut their spending completely, while other big brands like Coca-Cola, AT&T and General Motors have … Read the whole story
COMMENTARY
by Karlene Lukovitz
A new survey by Samsung Ads explores video and TV viewing habits and perceptions in key European and Asia-Pacific markets. Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
With the importance of sleep now increasingly recognized for its health value, hotels now aim to help guests achieve a night of refreshing slumber. Read the whole story
by Joe Mandese
In terms of incumbent agency reviews, the media department is less involved, trailing account management, strategic planning and creative departments. Read the whole story
by Robert Williams
Brands and retailers that offer savings are seeing the biggest gains in sales. Read the whole story
by Steve McClellan
On average, the pitch process takes at least two months when an incumbent agency is involved, according to the study, a joint effort from … Read the whole story