Performance Marketing Insider
With a TikTok page that highlights cinematography and black culture, Kennedy @whokae is partnering with food creator Danny and music creator L.Dre as mentors in Visa's Get P@id social video … Read the whole story
Microsoft has opened its Performance Max platform in beta to select markets, giving advertisers access to inventory and the ability to serve ads across … Read the whole story
Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with … Read the whole story
A tool that uses AI to generate news stories is being tested by Google. Known by the working title Genesis, the technology has been … Read the whole story
Lieberman, former vice president of digital marketing at Chipotle, will lead Yahoo's marketing strategy and operations globally. Read the whole story
This year's games will draw record viewership and ignite fan fever -- and marketers hope to benefit from the frenzy. Read the whole story
WHP Global is reviving the retail banner in New Jersey's American Dream, welcoming parents with a stroller test track, a registry and photo set-ups. Read the whole story
- COMMENTARY
Although it does not cover sellers directly, INFORM will significantly affect their operations. Here are the details of the law's requirements, why it was … Read the whole story
Cox has nearly two decades of experience in advertising technology and exchange-based trading. Read the whole story
'Right now, the revenue share is zero,' Diller complains. "So, what percent of zero would you like today?" Read the whole story
As American shoppers continue to rein in discretionary spending, Macy's is answering the call with On 34th, a women's clothing and accessories line. Read the whole story
