Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cements the concept of search and CTV as a strong ad strategy. Read the whole story
by Laurie Sullivan
The Biden administration reached a deal with big tech companies Amazon, Google, Microsoft, Meta, and OpenAI to put more safeguards around AI, including development … Read the whole story
by Laurie Sullivan
Microsoft's development of its own version of Google's Performance Max platform, rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite … Read the whole story
by Colin Kirkland
Sune Founder Brian Beitler talks about taking window shopping to mobile, live vs. pre-recorded video experiences, the future of live shopping in the U.S. … Read the whole story
by Joe Mandese
"I love that we're this independent production being absolutely independent about how it gets out there as well," says Kurt Andersen, author of the … Read the whole story
by Les Luchter
CEO Thibaut Mongon touted the newly spun-off Kenvue as "the largest pure-play consumer health company in the world," with 1.2 billion customers worldwide. Read the whole story
by Steve McClellan
Today the firm reported a 1.7% organic revenue decline in Q2 and downgraded its full-year organic growth outlook to between 1% and 2%. Shares … Read the whole story
by Wendy Davis
Streaming video renters are asking a federal appeals court to reinstate claims that Google violated privacy laws in New York and Minnesota. Read the whole story
by Fern Siegel
Previously, Kelley was vice president, sales and media with Driven Drive. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Today we struggle to find an answer to tracking media performance as we lack transferable metrics across touch points. Read the whole story
COMMENTARY
by Bill Durrant
Were you surprised when Instagram removed the Shops logo from its homepage? Did Meta's step back mean all the talk about ecommerce was just … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal officials warned health app developers about the risks of tracking technology such as the Meta Pixel and Google Analytics. Read the whole story