Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Ad spend grew across many major digital platforms that Tinuiti supports. Fashion brand Temu became a major player in the Google Shopping space during the first half of the year, … Read the whole story
by Laurie Sullivan
Alphabet's Q2 revenue rose 7% to $74.6 billion vs. the previous year, capitalizing on AI and cloud services. The cloud unit increased revenue by … Read the whole story
by Laurie Sullivan
Vidyha Srinivasan, VP and GM of Google Ads, wanted to become a doctor, but instead focused her career on technology. She shared insights on … Read the whole story
by Laurie Sullivan
Dynamic Search Ads and Google Display Ads campaign upgrades are open to all advertisers, but opting-in to Performance Max supported by AI is voluntary. … Read the whole story
by Laurie Sullivan
France's competition agency on Tuesday said it had issued a statement of objections over Apple and its practices for using iPhone user data for … Read the whole story
by Les Luchter
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Last" with his son Zaire Wade, himself a pro player. Read the whole story
by Wayne Friedman
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slowed their collective paid spend by 11% to $348.8 million over the most … Read the whole story
by Tanya Gazdik
The campaign extends across digital video, cinema, programmatic and paid search including partners such as MAX, YouTube TV, and Twitch. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's like repainting the deck railings on the Titanic the day before it hit the iceberg. It's not what you know that's going to … Read the whole story
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by Ray Schultz
Mediavine says the recognition will strengthen its long-term relationship with Google. Read the whole story