Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers have a missed opportunity in what Boathouse President John Connors calls performance AI. Generative AI gets all the attention as the shiny object -- but "it's just a fancy … Read the whole story
by Laurie Sullivan
The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry. Read the whole story
by Laurie Sullivan
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and … Read the whole story
by Laurie Sullivan
Wildfire has built technology that monetizes ecommerce transactions driven by generative AI applications, plugins, and products. Read the whole story
by Wendy Davis
Google autoplays video ads "into the void," two advertisers allege in a new class-action complaint. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's clear that search will no longer be only about typing a few words in a text box and having a set of links … Read the whole story
by Tanya Gazdik
To capitalize on the interest in denim, Volvo is partnering with Pinterest for a complete takeover of all denim-related searches on the platform. Read the whole story
by Ray Schultz
The new offering is designed to help advertisers succeed in commerce media. Read the whole story
COMMENTARY
by Karlene Lukovitz
Still, some B2B owners are already experimenting with the new platform, and half say they plan to do so in the future. Read the whole story
by Joe Mandese
June's 1.4% decline follows an increase in May, which was the first gain for the U.S. ad marketplace in nearly a year. Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"Women stay in roles way too long because they think that they are not capable. They begin to believe what is being said, and … Read the whole story
COMMENTARY
by Karlene Lukovitz
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important. Read the whole story
COMMENTARY
by Hinda Mitchell
For Netflix, the product was strong enough to hold up even after it angered subscribers with its ban on password sharing. Read the whole story
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by Ray Schultz
The goal is to provide a broader range of web services and on-premises software, the companies say. Read the whole story