Performance Marketing Insider
by Laurie Sullivan, Staff Writer
eBay has caught the generative AI bug and is building a foundation of tools across the site to help advertisers and those who list products for sale. Read the whole story
by Laurie Sullivan
Microsoft Advertising is rebranding its products, strategy and services, combining and renaming technology from its acquisitions of Xandr and PromoteIQ and changing some of … Read the whole story
by Laurie Sullivan
Automated review content created by generative AI will be considered spam and against Google's policy, according to the Google Merchant Center policy blog. It's … Read the whole story
COMMENTARY
by Scott Walldren
ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more. Read the whole story
by Les Luchter
"I generally believe the majority of brand choice is made in a retail environment," P&G President/CEO Jon Moeller told investors during an earnings call. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At our Spring edition of the Brand Insider Summit: D2C, Adore Me's Ranjan Roy proved an excellent guide to the promise of generative AI … Read the whole story
COMMENTARY
by Danielle Oster, Staff Writer
Heineken's craft beer aims to "reestablish our disruptive and rebellious nature in order to bring Lagunitas back to growth," says CMO Hannah Dray. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most shoppers now say retail purchases are influenced by digital touchpoints, Profitero reports. Read the whole story
by Wayne Friedman
Roku continues to defy analysts' expectations -- growing revenue, cutting losses, and seeing its stock price closing up a strong 9% in after-market Thursday … Read the whole story