Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google's tests that cite text links in its search generative AI experience could make publishers very happy in the future. Read the whole story
by Laurie Sullivan
Google has made it easier to back up and transfer personal data between third-party services based on requirements in Europe's GDPR. The mandate came … Read the whole story
by Laurie Sullivan
The update began with the mobile app. Google will reorganize the teams working on Assistant, eliminating dozens of jobs out of the thousands who … Read the whole story
by Laurie Sullivan
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most. Read the whole story
by Joe Mandese
"Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online … Read the whole story
by Fern Siegel
This is the first time out-of-home revenue has exceeded other media. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Here are some insights on the risks of cutting off email accounts and how to deal with them. Read the whole story
by Karlene Lukovitz
Seventy-three percent of marketers now use addressable TV - up from 63% in last year's survey. But measurement/attribution to prove ROI remains an obstacle … Read the whole story
by Les Luchter
New Zealand capital Wellington recruits job talent with a NYC pop-up featuring 375-pound "ESC" key that will search through job postings. Read the whole story
by Wayne Friedman
About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to … Read the whole story
by Ray Schultz
The resulting joint offering will allow DoubleVerify to span the media transaction from activation to measurement, the firm says. Read the whole story