Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabled traffic, surpassing the performance of third-party cookies. Read the whole story
by Laurie Sullivan
Google wants to make content faster and easier to find in a sea of information across the web. The company on Wednesday released three … Read the whole story
by Laurie Sullivan
Milla Sofa, born in June at age 19, is already a 24-year-old "virtual influencer" for a Finnish online store brand with more than 100,000 … Read the whole story
by Laurie Sullivan
Dentsu is using technology on a more human level, informing each customer interaction with AI-driven insights to help brands create more relevant, personalized experiences. Read the whole story
by Laurie Sullivan
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative AI with commerce analytics. Read the whole story
by Joe Mandese
The new planning tool, dubbed Fusion, was developed by GroupM Nexus and is a refinement of proprietary data it developed to benchmark the performance … Read the whole story
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by Wendy Davis
The ad industry self-regulatory group Digital Advertising Alliance is launching a tool that aims to allow consumers to opt out of behavioral advertising techniques … Read the whole story
by Colin Kirkland
The new features include a vertical live video feed, allowing users to watch a livestream and scroll through other streams. Creator monetization features including … Read the whole story
by Danielle Oster
It's part of Captain Morgan's sponsorship of the NFL for the third consecutive year as the league's official spiced rum. Read the whole story
by Wayne Friedman
Apple TV+ is now at 8.3% demand share in Q2 in the U.S. -- just behind Amazon Prime Video at 8.6. Both Apple and … Read the whole story