Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabled traffic, surpassing the performance of third-party cookies. Read the whole story
Google wants to make content faster and easier to find in a sea of information across the web. The company on Wednesday released three … Read the whole story
Milla Sofa, born in June at age 19, is already a 24-year-old "virtual influencer" for a Finnish online store brand with more than 100,000 … Read the whole story
Dentsu is using technology on a more human level, informing each customer interaction with AI-driven insights to help brands create more relevant, personalized experiences. Read the whole story
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative AI with commerce analytics. Read the whole story
The new planning tool, dubbed Fusion, was developed by GroupM Nexus and is a refinement of proprietary data it developed to benchmark the performance … Read the whole story
The ad industry self-regulatory group Digital Advertising Alliance is launching a tool that aims to allow consumers to opt out of behavioral advertising techniques … Read the whole story
The new features include a vertical live video feed, allowing users to watch a livestream and scroll through other streams. Creator monetization features including … Read the whole story
It's part of Captain Morgan's sponsorship of the NFL for the third consecutive year as the league's official spiced rum. Read the whole story
Apple TV+ is now at 8.3% demand share in Q2 in the U.S. -- just behind Amazon Prime Video at 8.6. Both Apple and … Read the whole story