Performance Marketing Insider
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways. Read the whole story
An artist's voice is often the most valuable part of their livelihood. "To steal it, no matter the means, is wrong," Universal Music general … Read the whole story
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense's research and development agency to enable competitors to develop state-of-the-art cybersecurity systems. … Read the whole story
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as the company continues to build on its partnerships with agencies and brands. Read the whole story
The tool is part of IPG Mediabrands' recently announced Unified Retail Media Solution, a dedicated business unit that enables brands to manage retail media … Read the whole story
About half of online shoppers said they pay attention to ads for products that are on sale. Read the whole story
Fluent seeks to help brands leverage new up-selling and cross-selling opportunities. Read the whole story
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite … Read the whole story
The agreement formalizes the working relationship the two firms have had for years jointly servicing clients like ACCO Brands, Aegon, Oister and others. Read the whole story
