YouTube creators will soon have the ability to link Shorts to other types of content such as long-form videos, to provide a safer way … Read the whole story

Google disputes reports that it issued refunds to some advertisers to fix billing discrepancies on claims of serving low-quality ad inventory through the Google … Read the whole story

Lucidworks data analyzes how many initiatives companies will launch, the sectors most likely to outpace others, what will hold back deployment and how companies … Read the whole story

Advertising a digital sales event on traditional media may not be as necessary. Read the whole story

More ads featured in the women's tournament have pulled high rankings for ability to drive market-share growth, as measured by System1. Read the whole story

The apparel brand's new fall campaign introduces Alexa Demie and Kid Cudi as new faces, joining Jennie, Jung Kook and Kendall Jenner. Read the whole story

Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel, refining its ABM strategy to … Read the whole story

Brand traits -- such as consumer loyalty, market share and brand penetration -- are responsible for 21% of incremental sales, up six percentage points … Read the whole story

Results, however, showed a sequentially improving picture for most major media, with the exception of newspapers. Out-of-home continued to show strong year-over-year results for … Read the whole story