Performance Marketing Insider
Jim Yu has become executive chairman, appointing the company's COO Krish Kumar to CEO. Yu plans to take on a more active role in accelerating innovation in generative artificial intelligence … Read the whole story
Microsoft has reversed its decision to ban ads from unverified marketers. Read the whole story
Google on Tuesday released features for the Search Generative Experience, such as browsing, overlays with definitions, color-coded with syntax, and other coding improvements SGE … Read the whole story
On Tuesday the companies will announce findings in a study on attention measurement that followed 16 campaigns and 14 advertisers to measure brand lift … Read the whole story
The alliance should help brands and agencies optimize how sponsorship packages are performing. Read the whole story
Long-time digital out-of-home exec Chris Allison has been hired to run it. Read the whole story
The company has also expanded its Strategic Services offerings. Read the whole story
Laws in Texas and Florida that limit social-media platforms' ability to suppress posts should be struck down as unconstitutional, the DOJ said Monday in … Read the whole story
- COMMENTARY
More than half of companies think that their AI may be moving too fast. Read the whole story
