Performance Marketing Insider
Some search marketers and web developers are glad to reach a live contact person, while others are wondering whether these new "Ambassadors" will have the knowledge to really help. Read the whole story
Consumers are spending, with travel the fastest-growing sector in digital ad spend. The travel industry drives growth of digital ad spend, according to data … Read the whole story
Rachel Tipograph, founder of global software platform MikMak, is now leading the consolidation of ecommerce and analytics software space. Read the whole story
The Colossus SSP has been integrated into the Beeswax programmatic buying platform. Read the whole story
YouTube Music's new discovery feature will provide users with the ability to preview excerpts, or "Samples," from emerging songs that supposedly align with their … Read the whole story
In consumer demand for programming on all networks/platforms, the bulk of content ownership still resides with legacy media companies, Parrot Analytics says. Read the whole story
- COMMENTARY
The ANA's programmatic supply chain study puts the Agency on the side of the Seller rather than the Buyer and states, "Some brands don't … Read the whole story
COMMENTARYEven as CMOs at the largest companies increase spending, they're paring back labor costs and agency investments. Read the whole story
- COMMENTARY
Begin by taking inventory of all your marketing assets, then grouping each asset marked for conversion by audience, use case, and/or sub-brand. Read the whole story
