Performance Marketing Insider
Skai has worked with Amazon for several years. Nich Weinheimer, Skai EVP of strategy, discusses the benefits for Amazon and advertisers, and why the marketplace is doing this now. Read the whole story
Microsoft has shared information on how it optimizes performance on Bing Search. Here are the tools the team uses to make experiences more useful. Read the whole story
Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google … Read the whole story
Stagwell is integrating the Harris Poll with state-of-the-art research software developer Maru Group to accelerate it, make it more affordable and self-service. Read the whole story
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal … Read the whole story
Payment/costs are based on achievement of predetermined outcomes such as sales, ROAS, CPA. Read the whole story
Video is expected to drive $95.98 billion in programmatic spend in 2025. Read the whole story
- COMMENTARY
A new Adalytics report is sparking calls for an investigation into YouTube's privacy practices. Read the whole story
Most buy-side respondents said between 1% and 25% of their total ad spend was in digital audio. Read the whole story
Through a new integration of Dotter ecommerce tech, VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time … Read the whole story
