Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google plans to share more insights into how targeted ads are served to users in the European Union and expand the ads transparency center-all based on its need to adhere … Read the whole story
by Laurie Sullivan
The tools - intended to quantify the incremental impact and overall effectiveness of campaigns - were introduced Thursday, with the company's internal analyses justifying … Read the whole story
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by Laurie Sullivan
Global ad spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024, which … Read the whole story
by Wendy Davis
Advocacy groups on Wednesday renewed their call for the FTC to investigate whether YouTube was serving behaviorally targeted ads to children under the age … Read the whole story
by Joe Mandese
After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What … Read the whole story
by Joe Mandese
Omnicom participated in a pilot test earlier this year, which found the data contributed to a 22% lift in return on ad spending. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I are going to IT Arena to help bring visibility to the resilience of the Ukraine tech community and to help grow tech jobs … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Robert F Kennedy Jr. has failed to persuade a judge to order YouTube to refrain from suppressing videos in which he expressed controversial views … Read the whole story
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by Ray Schultz
Almost three fourths of consumers have listened to a podcast in the last 12 months, Voices reports. Read the whole story