Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft is the latest to announce that Bing and LinkedIn will provide more information on targeted ads. The news came today as the EU puts in place the Digital Services … Read the whole story
by Laurie Sullivan
Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. Read the whole story
by Laurie Sullivan
Instacart filed for its initial IPO on Friday, with expectations that shares will start trading on the Nasdaq next month under the ticker CART. Read the whole story
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by Laurie Sullivan
Konnecto will tap its pool of U.S. users to provide access to first-party data compliant with data legislation such as the California Consumer Protection … Read the whole story
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by Karlene Lukovitz
Designed to help agencies, brands, networks, streamline processes from media plan creation and insertion orders through tracking of impressions and payments. Read the whole story
by Wendy Davis
A federal judge has thrown out the Republican National Committee's lawsuit accusing Google of discriminating by sending fundraising messages into Gmail users' spam folders. Read the whole story
by Colin Kirkland
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting times, the Shorts algorithm and upcoming features in an interview on YouTube channel … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It's always been a war between the system and those who want to game it. Generative AI might just break the internet, and not … Read the whole story
by Robert Williams
The technology behind apps like ChatGPT is seen as a source of information and education. Read the whole story
COMMENTARY
by Corinne Casagrande
People are buying more -- as long as it's a bargain. Read the whole story