by Erik Sass on Apr 28, 1:42 PM
There is another digital media land rush underway, as media companies, agencies and tech firms all rush to build a presence in the burgeoning world of social-media influencer marketing. The last few months have seen a spate of partnerships between publishers and influencer networks, offering advertisers cross-channel campaigns combining online influencers with their own editorial assets.
by Erik Sass on Apr 7, 1:27 PM
After several years of optimism fueled by fast growth and big investments from legacy media companies, the past few months has been hard on pure-play digital publishers: closings, layoffs and "strategic repositionings." But it's not all bad news. Some of the new generation of online publishers are reaching that rarest of milestones: profitability. On that note, after four years in operation, online business news publisher Quartz has joined the elite club of companies that are actually making money,