- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will ...
- Just An Online Minute... Disney Tangled In Unfinished Business With Tron:Legacy
Just An Online Minute, Kelly Samardak - Tuesday, October 5, 2010
Yesterday afternoon I sat in a half-filled movie theatre, watched a ...
- Mitsubishi Goes To The Movies In Promo
Marketing Daily, - Friday, October 1, 2010
The campaign, which launched upon the release of the 3D film "Legen ...
- DirecTV's Doyle Calls 3D 'Niche' Prospect
MediaDailyNews, David Goetzl - Thursday, September 16, 2010
As debate stirs about the ultimate popularity of 3D TV, DirecTV C ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- Rao, Ringwald Join Sony/Discovery 3D Venture
MediaDailyNews, - Monday, September 13, 2010
Julia Rao and Mark Ringwald have joined the 3D joint venture ...
- 3DTV Elicits High Interest From Gamers, Movie Fans
MediaDailyNews, Wayne Friedman - Monday, September 13, 2010
Challenges exist for 3DTV -- such as those crazy glasses and hi ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- Study: 3DTV Catching On, Yet Obstacles Remain
Marketing Daily, Aaron Baar - Thursday, September 9, 2010
"It's got a lot of positives and a lot of challenges ...
- Timberland Focuses On Environmental Heroism
Marketing Daily, Tanya Gazdik - Friday, September 3, 2010
The Stratham, N.H.-based retailer is launching the global campaign, with the the ...
- FTC Subpoenas 48 Food Companies Marketing To Kids
Around the Net In Media, Fern Siegel - Thursday, September 2, 2010
The Federal Trade Commission is once again handing out subpoenas to compani ...
- CEA, ESPN Sponsor 'National 3D Demo Days'
Marketing Daily, Aaron Baar - Thursday, August 26, 2010
The CEA will promote the weekend through local and national media outreac ...
- Foresight: CBS To Carry US Open In 3D
MediaDailyNews, David Goetzl - Wednesday, August 25, 2010
Looking to make itself synonymous with the emerging 3D TV, Panasonic wi ...
- Toshiba To Make 3D TV, No Glasses Needed
MediaDailyNews, - Tuesday, August 24, 2010
Japanese electronics maker Toshiba Corp. is developing technology for a 3D televisi ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- 3D Penetration To Rise in U.S.
MediaDailyNews, David Goetzl - Friday, August 13, 2010
IMS Research seems to believe a large number of Americans will b ...
- TNT Drives 3D Coverage At PGA
MediaDailyNews, David Goetzl - Tuesday, August 10, 2010
After the Masters became the first golf tournament offered in 3D ...
- National Cinemedia Runs 3D Ads
MediaDailyNews, David Goetzl - Wednesday, August 4, 2010
In-theater advertising company National Cinemedia said it will run four 3D a ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- Web-Enabled TV A Bigger Draw than 3-D
VidBlog, Steve Smith - Thursday, July 29, 2010
The TV industry has gotten behind 3-D in a big way th ...
- Cable May Ride 3D TV Wave
MediaDailyNews, Wayne Friedman - Thursday, July 22, 2010
Too much hype over 3D TV? Some cable operators are sensing thi ...
- Arby's Launches 'Juniorize' Web App
Marketing Daily, - Monday, July 19, 2010
The app enables users to morph photos of themselves or friends in ...
- Good News For Online Video: Standard Metric May Be In Sight!
Video Insider, Randy Kilgore - Tuesday, July 13, 2010
At a recent Interactive Advertising Bureau board meeting, two very well-respected agen ...
- Future of 3-D TV Hazy
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
The first sales figures on 3-D TVs and a new consumer surv ...
- The Rise Of 3D: How Sports Drives The New Economy
Marketing: Sports, John Rowady - Tuesday, July 6, 2010
For now, 3D is a novelty for early adopters. But, if t ...
- Turner Debuts 3D NASCAR Race Companion
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
This weekend, auto racing will join the growing list of sports ...
- DirecTV Debuts 3D Channels With Sports, Movies
MediaDailyNews, Wayne Friedman - Thursday, July 1, 2010
Adding to its lineup of 3D channels, DirecTV launched three 3D channe ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Turner To Take NASCAR 3D
MediaDailyNews, David Goetzl - Monday, June 21, 2010
Turner Broadcasting has joined the race among networks to broadcast sports ...
- ESPN Pushes 3-Screen Approach, But TV Still King
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
ESPN isn't just about all screens all the time; it's about conte ...