• October 1, 2010

Mitsubishi Digital Electronics America has launched a cinema and in-theater advertising campaign to promote its 3D televisions.

The campaign, which launched upon the release of the 3D film "Legends of the Guardians" last week, showcases the company's 3D DLP Home Cinema TVs. The campaign is designed to reach consumers who are already familiar with 3D technology and want to experience it in their homes, according to the company.

As part of the campaign, Mitsubishi is distributing more than a half million coupons in more than 500 theaters nationwide, good for a Mitsubishi 3D Starter Pack (which includes glasses, 3D signal emitters and adapters and a Disney 3D showcase DVD), with the purchase of any Mitsubishi 3D Home Cinema TV or LaserVue TVs.