- Holiday Cheer: Major Retailers Launch Cause Initiatives
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2009
Retailers aren't just starting the holiday discounts early this year -- they' ...
- Disney Isn't Smart About Baby Einstein
MediaDailyNews, Wendy Melillo - Monday, November 2, 2009
Baby Einstein has been dragging down The Walt Disney Co.'s image f ...
- Simon To Head ANA Family Alliance
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
The group formerly known as the Family Friendly Programming Forum, now t ...
- 'Participate': Networks Push Volunteerism In Shows, PSAs
MediaDailyNews, Wayne Friedman - Monday, October 19, 2009
In one of the bigger public service TV campaigns in recent time ...
- NBCU Connects Shows, Causes to Snag Ads --
Around the Net In Media, Joan Voight - Monday, October 19, 2009
NBC Universal is increasingly offering marketers the chance to hitch their produc ...
- NBCU Connects Shows, Causes to Snag Ads
Around the Net In Media, Joan Voight - Sunday, October 18, 2009
NBC Universal is increasingly offering marketers the chance to hitch their produc ...
- Special-Interest Ads Improve Gray TV's 3Q
MediaDailyNews, David Goetzl - Thursday, October 15, 2009
Interest-group advertising seeking to influence congressional action on health-care reform has prov ...
- 'Reader's Digest' Matters To True North
MediaDailyNews, Aaron Baar - Wednesday, September 30, 2009
Since launching last year, Frito-Lay's True North snack brand has encouraged peop ...
- Smith Named New Prez/CEO For NAB
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
The new NAB head is currently a partner at Covington & Burli ...
- Viacom Targets Kids, Teens With 'Get Schooled' Effort
Around the Net In Media, Joan Voight - Tuesday, September 8, 2009
Last night Viacom launched "Get Schooled," a five-year public service campaign develop ...
- Media X: Knee-Jerked Around
MediaDailyNews, Jack Feuer - Tuesday, August 25, 2009
It's gratifying to see buyers and sellers band together to bust t ...
- Mandela Day Video Spreads Viral Volunteerism
Online Media Daily, Gavin O'Malley - Sunday, July 12, 2009
Celebrity support and earnest calls to action are standard for any volunte ...
- (In)activism On Facebook
Around the Net In Online Marketing, Ross Fadner - Thursday, July 2, 2009
...
- SocialVibe Enables Charity Blogging on WordPress
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
WordPress parent Automattic has partnered with widget maker SocialVibe, PaidContent reports. ...
- AAF Elects Board Leadership
Marketing Daily, - Tuesday, June 9, 2009
The American Advertising Federation has elected the board leadership of the organizati ...
- Actors Unions OK Commercial Deal
MediaDailyNews, Wayne Friedman - Friday, May 22, 2009
Actors unions easily approved a new three-year deal covering commercials work ...
- MTV, Swatch Launch Global Art Project
MediaDailyNews, Fern Siegel - Tuesday, May 5, 2009
MTV Network is launching a global art and design initiative with t ...
- NBCU Pushes Earth Week, Furthers Green Initiatives
MediaDailyNews, Fern Siegel - Monday, March 30, 2009
According to Lauren Zalaznick, president of NBCU's women and lifestyle entertainment network ...
- U.K. To Allow Abortion Ads
MediaDailyNews, - Thursday, March 26, 2009
The U.K. is proposing to allow abortion- and pregnancy-counseling advertising on televisi ...
- Enviro Group Launches Online Issue Campaign
Marketing Daily, - Tuesday, February 24, 2009
The campaign's direction was dictated by a desire to reach a young ...
- AAF Recruits College Students To Fight Binge Drinking
MediaDailyNews, Wendy Melillo - Tuesday, February 24, 2009
The thorny problem of binge drinking on college campuses has sparked so ...
- SAG Ousts Exec Director, Hopes To Jump-Start Talks
MediaDailyNews, - Tuesday, January 27, 2009
SAG just had another shake-up: The board fired Doug Allen, SAG executi ...
- The New Next: Best Foot Forward
Media Magazine, Johanna Beyenbach, Paul Woolmington - Friday, January 2, 2009
Some brands only make use of one or two of the fo ...
- Ad Firms Fret About SAG Talks
Around the Net In Media, Joan Voight - Tuesday, January 20, 2009
As the Screen Actors Guild continues to be in turmoil over ...
- Study Blasts Ad Biz For Racial Bias
Around the Net In Media, Joan Voight - Friday, January 9, 2009
African Americans in the advertising industry are significantly underrepresented and underpaid d ...
- SAG Delays Strike Authorization Vote
MediaDailyNews, Wayne Friedman - Tuesday, December 23, 2008
The Screen Actors Guild has delayed a strike authorization vote previously schedul ...
- Stars Clash Over SAG Strike Vote
MediaDailyNews, - Tuesday, December 16, 2008
There is disagreement in the Screen Actors Guild over a strike authorizati ...
- Clarification: SAG Discussing Strike Authorization
MediaDailyNews, - Wednesday, December 10, 2008
The Dec. 10 MediaDailyNews story on a possible SAG strike needs ...
- SAG Urges Members To Strike
MediaDailyNews, - Tuesday, December 9, 2008
Strike talk is ratcheting up in Hollywood. SAG, the actors union, ...
- AD Club Fights Hunger
MediaDailyNews, Fern Siegel - Monday, December 8, 2008
The AD Club fosters young talent, but it also gets the indust ...