- Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The tech integration, enabled across both Flash and HTML inventory, aims ...
- Google's Ad Blocking And Funding Choices -- What It Means For Online Advertising
Search & Performance Marketing Daily, Martin Kratky-Katz - Thursday, June 22, 2017
This month, Google said it would add an ad blocker to Chro ...
- People Who Block Ads Are Big On Search, Social, Less Likely To Follow Rules
Digital News Daily, Laurie Sullivan - Thursday, June 15, 2017
Kantar Media's profile shows that ad blockers are more likely to ...
- Why Google And Apple Deserve Praise For Saving The Ad Industry From Itself
London Blog, Sean Hargrave - Thursday, June 15, 2017
The tech giants come in for a lot of criticism, but filteri ...
- Facebook Makes It Easier To Blacklist Publishers
Publishing Insider, Erik Sass - Thursday, June 15, 2017
The forthcoming offerings will enable advertisers to blacklist publisher sites at t ...
- Ad-Blocking Providers Aren't Concerned About Google's Plans
Around the Net In Digital, Tobi Elkin - Thursday, June 8, 2017
As Google plans next year for its Chrome browser to block a ...
- Adland Can Rejoice As Ad-Blocking Rates Flatten Out
London Blog, Sean Hargrave - Wednesday, June 7, 2017
One in five are blocking ads, but growth is slowing as t ...
- Consumers Still Confused About Messages In Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2017
Only 52% view recommended results on search engines as advertising, 61% vi ...
- Google's New Focus On Ad Blocking Should Diversify Revenue Gains
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 2, 2017
In a much anticipated move, Google plans to introduce an ad block ...
- Google To Help Publishers With Chrome Ad Blocker
Around the Net in Real-Time, Tobi Elkin - Friday, June 2, 2017
Google plans to launch an ad blocker for its Chrome browser ne ...
- Google Helps Publishers Prep For Chrome Ad Filter
The Daily Blog, Erik Sass - Friday, June 2, 2017
The tech giant will avoid draconian bans in favor of policing targeti ...
- Survey Finds 48% Of U.S. Mobile Device Owners Know They Can Block Mobile Ads
Real-Time Daily, Tobi Elkin - Wednesday, May 31, 2017
Only 48% of U.S. mobile device owners know they can block mobi ...
- Up The Quality And Decrease The Blockers, Says Unilever CMO
Around the Net In MAD London, Sean Hargrave - Wednesday, May 24, 2017
"Marketing Week" readers have a sneak preview of Keith Weed's Cannes Li ...
- Are Ad Blockers Driving Fake News?
Publishers Daily, Philip Kushmaro - Wednesday, May 24, 2017
A growing number of platforms and publishers are responding with an ultimatu ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher Revenues
Real-Time Daily, Tobi Elkin - Tuesday, May 23, 2017
Criteo has launched a new header bidding product that it says ai ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 17, 2017
On average, marketers have tripled their 15-second investment without buying more ti ...
- Google And Ad Blockers: Can They Eliminate Bad Ads?
Around the Net in Real-Time, Tobi Elkin - Friday, May 12, 2017
Mashable explores how a strange alliance between Google and ad blockers cou ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, Argentina
RTBlog, Tobi Elkin - Friday, May 5, 2017
Ad blocking and ad fraud are among the topics GroupM tackles ...
- Is Google's Chrome Going To Block Ads Or Not?
Programmatic Insider, John Motavalli - Wednesday, May 3, 2017
Back on April 19, the Wall Street Journal reported that Google " ...
- Blocking Poor Web Ad Experiences: What's In It For Google?
RTBlog, Tobi Elkin - Friday, April 21, 2017
Google is considering launching a filter on the mobile and desktop versio ...
- EU Takes Note Of Google Ad Blocker
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, April 20, 2017
European antitrust official Margrethe Vestager tweeted today that the EU plans ...
- Google Plans Ad-Blocking Feature In Chrome Browser
Around the Net in Real-Time, Tobi Elkin - Thursday, April 20, 2017
Google is looking to release a new ad-blocking feature in the mobi ...
- Google Reportedly Prepping Ad Blocker
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
The ad-blocking feature could switch on by default and filter out a ...
- The Future Of Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Monday, April 17, 2017
Computer science researchers last week released a browser extension that blocks a ...
- Are Ad Blockers Trying To Turn Over A New Leaf?
Around the Net In MAD London, Sean Hargrave - Wednesday, April 12, 2017
Are ad blockers trying to be the good guy? That's the questi ...
- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letti ...
- 'Atlantic' Erects Wall Against Ad Blockers
Publishers Daily, Sara Guaglione - Tuesday, April 11, 2017
Now, ad-block users will hit a hard wall when they arrive ...
- AdBlock Plus Buys Micropayments Service
Around the Net In MAD London, Sean Hargrave - Thursday, April 6, 2017
Campaign breaks the rather ironic news today that AdBlock Plus owner Ey ...
- AdBlock Plus Buys Flattr
Around the Net in Video, P.J. Bednarski - Wednesday, April 5, 2017
Eyeo, the German company that owns AdBlock Plus acquired Flattr, a Swedi ...
- Ad Blocking Is An Opportunity, Not An Obstacle
Marketing Daily, Stephanie Hoffman-Murphy - Friday, March 31, 2017
A technology arms race is not the answer; we need to ...