- Daily Mail Is The Biggest Global Victim Of Ad Blocking
Around the Net In MAD London, Sean Hargrave - Tuesday, March 28, 2017
According to ad-blocking analytics site AdBack, "The Daily Mail" is the wor ...
- Murdoch Wins First Round Vs Google -- But Could Ad Blocking Make It A Pyrrhic Victory?
London Blog, Sean Hargrave - Tuesday, March 28, 2017
The newspaper charge against Google has worked as brands queue up ...
- Digital Marketing Can No Longer Hit 'Snooze' On This 'Wake-Up Call'
London Blog, Sean Hargrave - Friday, March 24, 2017
The Coalition For Better Ads has reported back to adland on whi ...
- Adblock Plus Sings Kumbayah With Ad Tech
Programmatic Insider, John Motavalli - Wednesday, March 22, 2017
The IAB's Randall Rothenberg is not buying that Adblock Plus has gott ...
- Adblock Plus Names Members Of Acceptable Ads Committee
RTBlog, Tobi Elkin - Thursday, March 16, 2017
Adblock Plus parent eyeo has named the first members of its Acceptab ...
- WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2017
Units of WPP, Omnicom and Publicis, and at least one major advertise ...
- Mobile Slowing Ad-Blocker Use Among Millennials
MoBlog, Gavin O'Malley - Friday, March 10, 2017
Among other factors, marketers can thank mobile for slowing the adoption ...
- Ad Blockers May Relent, But Choice Is Key
The Daily Blog, Erik Sass - Wednesday, March 8, 2017
A good proportion of the people who use ad blocking software ...
- O2 Considers Ad-Blocking Option If Users Feel 'Plagued By Advertising'
Around the Net In MAD London, Sean Hargrave - Tuesday, February 28, 2017
O2 is considering giving its users "more control" to reduce the numb ...
- Has Ad Blocking Lost Its Shine? Let's Hope So
London Blog, Sean Hargrave - Monday, February 27, 2017
With no money in blocking ads for free, Shine is now Rainb ...
- Dennis Publishing Tailored Ad-Blocker Messages Are Working
Around the Net In MAD London, Sean Hargrave - Friday, February 24, 2017
For all the existential posturing from publishers amid the rise of ...
- Shine Changes Name To Rainbow
Around the Net In MAD London, Sean Hargrave - Friday, February 24, 2017
In what amounts to one of the more major pivots in t ...
- Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
Mediapsssst, Richard Whitman - Thursday, February 23, 2017
An IAB study found that just 22% of British adults -- a ...
- Ad-Blocking Rates Plateau, IAB Finds
Around the Net In MAD London, Sean Hargrave - Thursday, February 23, 2017
The proportion of British adults online currently using ad-blocking software has remain ...
- Ad Blocking Steadies, But Publishers Must Stay Strong
London Blog, Sean Hargrave - Thursday, February 23, 2017
It would be nice to assume ad blocking has plateaued because ad-block ...
- Trinity Mirror Launches Ad-Free Subscriptions
Around the Net In MAD London, Sean Hargrave - Wednesday, February 22, 2017
Trinity Mirror has rolled out an ad-free subscription service for the Mirr ...
- The Return Of The Attack Of The Bad Ads
Programmatic Insider, John Motavalli - Wednesday, February 22, 2017
Ad Lightning has come out with a study involving 605,000 examples ...
- Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
RTBlog, Tobi Elkin - Friday, February 17, 2017
Aly Nurmohamed, VP, Global Publisher Strategy, at Criteo weighed in on ...
- Ad Blockers Comprise More Than A Quarter Of Internet Users
RTBlog, Tobi Elkin - Thursday, February 16, 2017
While ad blocking remains a major hurdle for advertisers, publishers, and t ...
- Evidon Sells Ghostery To Mozilla-Backed German Browser Developer
Daily Online Examiner, Wendy Davis - Wednesday, February 15, 2017
"This lets Ghostery be inside a parent company that is 100% focus ...
- Mobile Slowing Ad-Blocker Use Among Millennials
MoBlog, Gavin O'Malley - Wednesday, February 15, 2017
Among other factors, marketers can thank mobile for slowing the adoption ...
- Ad Blocking Grows Globally, But U.S. Lags - For Now
The Daily Blog, Erik Sass - Wednesday, February 1, 2017
Globally, the number of mobile devices with ad blocking software installed jump ...
- More Than Three In Four UK Marketers Think Ad Blocking Could Be Good
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
The Chartered Institute of Marketing has released research showing that a lar ...
- Do Ad Blockers Have A Good Point? Are Digital Ads Just Too Untrustworthy?
London Blog, Sean Hargrave - Wednesday, January 25, 2017
Google blocked twice as many bad ads last year as in 201 ...
- Google Disables Ad Blocker AdNauseam
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, January 18, 2017
The developers of the ad-blocking app AdNauseam say Google has thrown t ...
- New EU Proposals Could Legalise Ad Blockers But Restrict Tracking
Around the Net In MAD London, Sean Hargrave - Wednesday, January 11, 2017
The EU has proposed a slew of comms legislation that will bri ...
- Banning The Blockers To Be Legalised -- EU Gives Green Light To Brave Publishers
London Blog, Sean Hargrave - Wednesday, January 11, 2017
The proposed ePrivacy Directive will legalise ad blocking but also ad blo ...
- The Future Of Free Is Social
MAD London, Jason Mander - Wednesday, January 11, 2017
As the Internet celebrated its 25th birthday in 2016, more pressure th ...
- How About A Shift To A Viewable Time-Spent Metric?
RTBlog, Tobi Elkin - Monday, January 9, 2017
Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media nee ...
- Supplier Of The Year: Adblock Plus
Agency of the Year, Joe Mandese - Wednesday, December 28, 2016
While the use of ad blockers has been reaching a critical ma ...