- Creative Agency Of The Year: MullenLowe Mediahub
Agency of the Year, Steve McClellan - Wednesday, December 21, 2016
John Moore, global president, MullenLowe Mediahub, said in a recent interview th ...
- Google To Shutter And Relaunch Contributor Subscription Ad Service
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2016
Google Contributor, the subscription service that allowed users to see fewer a ...
- Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs
MAD, John Montgomery - Thursday, December 8, 2016
The relationship between consumers and advertising is changing. Advertising has fueled t ...
- Rubicon Project Launches Project Awesome, Giving Consumers Control Over Ads
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Rubicon Project on Wednesday announced the private beta launch of Project Awesom ...
- Email -- A Great Antidote To Ad Blocking
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 5, 2016
With the increase in ad blockers, digital marketing strategies should revisit t ...
- Adblock Plus Calls Meetup To Form An Independent Board
RTBlog, Tobi Elkin - Wednesday, November 30, 2016
Adblock Plus is looking for candidates to run an independent board. It ...
- Ad Blocking Rates Continue To Grow But Blocking Is Unusual Via Smartphones
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 29, 2016
According to a survey by AudienceProject, 26% of respondents in the U. ...
- Adblock Plus Fends Off Latest Publisher Lawsuit
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 29, 2016
Adblock Plus has successfully fought off the most recent lawsuit against i ...
- Ad Blocking Rates Could Be Declining In Germany
Around the Net in Real-Time, Tobi Elkin - Monday, November 28, 2016
The use of ad-blocking software in Germany could be declining, according ...
- Adblock Plus Comes To New York
Programmatic Insider, John Motavalli - Friday, November 25, 2016
Let's have a debate. Adblock Plus, the leading ad blocker, will conve ...
- Attack Of The Bad Ads
Programmatic Insider, John Motavalli - Wednesday, November 16, 2016
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence too ...
- Online Trust Alliance Calls On Ad Industry To Rethink Priorities, Avoid Ad Trust Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2016
The Online Trust Alliance wants to address the boycott of advertising ...
- AdBlock Plus On Why It Is The Saviour Of Advertising
Around the Net In MAD London, Sean Hargrave - Friday, November 4, 2016
When AdBlock Plus, the world's largest ad-blocking app, announced in September th ...
- Mondelez Head Of Content Says Brands 'Insulted The Audience's Attention'
Around the Net In MAD London, Sean Hargrave - Friday, November 4, 2016
The proliferation of ad blockers is consumer payback because brands have "insult ...
- GroupM's John Montgomery: Publishers Don't Have The 'Moral Right' To Ask People To Turn Off Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Friday, November 4, 2016
"GroupM’s executive vice president of brand safety John Montgomery thinks that publishe ...
- Three Ditches Ad Blocking Because 'It Pissed Google Off'
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
Three is moving away from ad blocking after it "pissed Google of ...
- Three Surrenders On Ad Blocking, But Mobile Marketing Industry Must Heed The Shot Across Its Bows
London Blog, Sean Hargrave - Thursday, November 3, 2016
Good news that Three has dropped carrier-level ad blocking, but the mobi ...
- IAB Names Digital Vet Dennis Buchheim Data & Ad Effectiveness Chief
Real-Time Daily, Tobi Elkin - Friday, October 28, 2016
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assu ...
- Confessions Of An Ad Blocker
Online Spin, Ted McConnell - Thursday, October 27, 2016
I did it. I installed an ad blocker. I'm sorry. If y ...
- Publishers Can Conquer AdBlock With Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, October 25, 2016
With advertising revenue stifled by ad blockers, email marketing offers an opportuni ...
- FT Finds A Simple Request Gets Ad Blockers Switched Off
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
Almost four in ten people using ad blockers are "whitelisting" the Financi ...
- Standing Up To The Ad-Blocking Shoplifters Is The Only Way Forward
London Blog, Sean Hargrave - Monday, October 24, 2016
The FT has shown that when publishers take on the ad blocker ...
- The Digital Advertising Tipping Point is Here
Show Daily: Videos, Ross Fadner - Monday, October 24, 2016
During his presentation, "The Digital Advertising Tipping Point is Here!" Jeff Burket ...
- RadiumOne Launches Programmatic Creative Unit
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
RadiumOne is launching a new programmatic creative unit that aims to impro ...
- 'The Atlantic' Adds Pay Wall For Ad-Block Users
Publishers Daily, Joe Mandese - Monday, October 17, 2016
After half a century as a largely ad-supported publication, "The Atlantic" tod ...
- New Tech Ushers In New Age Of Publisher Yield
Publishers Daily, Aaron Doades - Monday, October 17, 2016
While publishers have benefited from the ability to easily sell through n ...
- Nearly Half Of Millennials Use Ad Blocking On Their Desktop
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 13, 2016
Two in three U.S. Millennials use an ad blocker on a deskt ...
- New IAB Standards Promise Major Ad Shakeup
The Daily Blog, Erik Sass - Tuesday, October 11, 2016
The Interactive Advertising Bureau's new formats and standards for ad units wi ...
- Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire
MAD London, Michael Korsunsky - Monday, October 10, 2016
There's no getting away it -- ad blocking is a racket, whi ...
- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still ...